The first and most visited Retrospective after decades, on the occasion of 40th anniversary of his brand Versace. One of Berlin's top 5 cultural highlights in 2018.
The Most Visited Retrospective
Celebrity signature pieces, the shirt army and for the first time extensively presented menswear, original design drawings, an interview by the initiator of Gianni Versace's brand and twenty three fashion show records in one exhibition.
| START | : 31 January 2018 |
| END | : 13 April 2018 |
| OPENING EVENT | : Press Conference, Runway Show, Round Tour |
| VENUE NAME | : Kronprinzenpalais (Crown Prince Palace) |
Taking place at the Kronprinzenpalais [Crown Prince Palace] on the boulevard – Unter den Linden– it marked the largest exhibition of Gianni Versace originals to date and was the perfect venue to emphasise his unique and extraordinary style.
Gianni Versace Retrospective enclosed more than 500 original pieces from private collectors around the world, ranging from sketches and videos to accessories and dresses. Including many unique pieces that were created only for the catwalk and the supermodels Naomi Campbell, Claudia Schiffer, Linda Evangelista, Kate Moss, as well as celebrities such as Elton John, Lady Di and Sting, give an intense impression of Gianni Versace's working method and the development of his design, often with unexpected facets of his work. Gianni Versace was an Italian Designer but his ties with Germany go way back to the story of his career. His very first show took place in 1978 in Lippstadt, North Rhine-Westphalia after being invited by the legendary retailer Albert Eickhoff. In 1994 Gianni Versace’s last exhibition "Signature" which he personally curated and opened took place at the Kunstgewerbemuseum [Berlin Museum of Decorative Arts]. To celebrate the 40th anniversary of the launch of his brand Gianni Versace we decided to showcase some of his most beautiful and treasured works again in Berlin. A city he promised to come back.
F/W 1992,
Original Haute Couture calf leather bodice dress with gold metal applications and a deep decollete
S/S 1992,
Original bustier hand-embroidered and studded with Swarovski crystals
20 August 1992,
Original handmade tailcoat ensemble with a black and white striped vest, shirt and trousers, richly decorated with gold applications
Gianni Versace was the first international designer to reflect the gender discussion in his men fashion: between strong masculine forms and resolution of aesthetically standards of sexes.
True beauty was for Gianni Versace the naked body. In Versace's 1995 book Men Without Ties Richard Martin wrote: "Men, as well as women, have long been victims of fashion." It is no coincidence that Gianni Versace's books and catalogues contain numerous depictions of naked or half-naked bodies. They also picture conspicuously many men. Gianni saw the male body as the battlefield of modern gender roles. His mission was to create a completely new conception of men and their right to sensuality, which in his eyes was granted primarily to women. Fashion had to play around and with the body to liberate both genders. This aspiration can be seen in one of his core garments; the open buttonless shirt, which lets the chest breathe freely. The Oroton fabric can also be seen as a symbol of this strive, with the fluid metal property that caresses and accentuates the body.
Team Gianni
Alda Balestra, Doris Brugger, Rossella Catapano, Pat Cleveland, Albert Eickhoff, Bruno Gianesi and Marcus Schenkenberg
Private Collectors
Antonio Caravano and Sabina Albano, Eri Kakkava, Alexandre Stefani and Andrea Wilemon
31 MILLION
MEDIA IMPACT
30 000 VISITORS
MORE THAN 500
COLLECTION PIECES
DAILY TICKET
SALES
„Messe für den Modegott: Die weltweit größte Versace-Ausstellung ist nun im Kronprinzenpalais zu sehen. Am Dienstag wurde die große Gianni-Versace-Retrospektive mit einer Modenschau in Berlin eröffnet.“
„Kultur-Tipp: Diese Ausstellung bringt den Spirit Gianni Versaces nach Berlin. Die Ästhetik Gianni Versaces erfährt aktuell, etwas mehr als 20 Jahre nach seinem Tod, eine nie zuvor dagewesene Renaissance. Anlässlich dessen eröffnet am 30. Januar 2018 die Ausstellung Gianni Versace Retrospective, die rund 300 Einzelstücke internationaler Sammler von Gianni Versaces Mode zeigt.“
"Grosse Ausstellung in Berlin eröffnet - Armani zieht die Ehefrau an, Versace die Geliebte“
“The must-see fashion exhibitions of 2018”
“Pat Cleveland Reminisces at Gianni Versace Retrospective in Berlin”
“Gianni Versace's most iconic designs are now on display in a retrospective in Berlin”
“Il ricordo di Versace prosegue nel 2018: anche Berlino dedica una mostra allo stilista”
“Супермодели, барокко и гранж: В Берлине открылась крупнейшая ретроспективная выставка работ Джанни Версаче”
P U B L I C A T I O N S » worldwide media coverage
NATIONAL PRESS/MEDIA
Newspaper: Berliner Morgenpost, B.Z. Berlin, Der Tagesspiegel, Berliner Zeitung, Berliner Kurier, Abendzeitung, DW and many others
TV/Radio: ZDF (heute journal mit Claus Kleber, Leute heute, Exklusivbeitrag), rbb livestream, RTL Hingucker des Tages, Deutsche Welle, Brisant Prominent, TV Berliner / Lifestyle, ORTs TV, Vintage Fashion TV, FluxFM, Kultur24 TV
Magazine: Vogue, Hapers Bazaar, Zeit Magazine, Elle, Madame, AD, Stern, Textil-Wirtschaft, Wirtschaftswoche, Focus, Freundin, Barbara
Yellow Press: Bild, Bunte, Gala, Petra, Grazia, SUPERillu
INTERNATIONAL PRESS/MEDIA
Newspaper: The National, DW, The New York Times, Коммерсантъ, The Washington Times, Daily Mail Online, Il Sole 24 ORE, The Seattle Times, The Canadian Press, Daily News Egypt, Federal Newsradio, Chicago Tribune, Bellevue NZZ, euronews, nrc.nl
TV/Radio: Stupéfiant ! France 2, ANSA Live, TRT World, euronews., AP
Magazine: WWD, AMICA, INDIE, Lonely Planet, Savly.fr, World Journal men's FUDGE, ANSA, 얼루어Allure Korea, Napoli Village, All About Italy
> Vogue Spain, -Portugal, -Brazil,- Ukraine
> L'Officiel Italy, -Singapor, -Netherlands
Blogs and posts (social media) are not listed.
The measurements are a result of the evaluation of the media monitoring and analysis.
180 MILLION FOR VERSACE
20 MILLION FOR GIANNI VERSACE
– Google search results
BERLIN AUDIENCE PROFILE
60% female | 40% male
33 Average Age
Millennials | Baby-Boomers
CROSSOVER
30% Internet | 24% Breaking News | 20% Passing Trade | 15% Recommendation | 11% Others
SOCIAL MEDIA
#gianniversace 140.318 posts
ACTIVE WEBSITE USER
6.2 K monthly | 2.5 K weekly
The exhibition of Gianni Versace's work was opened on January 30, 2018 - exactly 40 years after starting his brand in 1978. The highlight of the opening event was the impressive runway show that once again presented amazing original looks. Many prominent guests and companions of Gianni Versace taken their seats in the first row. National and regional German television stations such as rbb and ZDF reported live from the event. Following the runway show, the doors to the exhibition were opened for the guests.
PRESS CONFERENCE | GALA OPENING | FLASH MOB | RUNWAY SHOW | ROUND TOUR
Albert and Brigitte Eickhoff, Pat Cleveland, Markus Schenkenberg, Anna Julia Kapfelsperger, Tom Wlaschiha, Anastasia Zampounidis, Franz Dinda, Gizem Emre, Alina Levshin, Caroline Niemczyk, Joe Groebel, Isa von Hardenberg, Rolf Scheider, Kosta Williams, Lena Gercke, Shermine Shahrivar, Annabelle Mandeng, Palina Rojinski, Jan-Henrik M. Scheper-Stuke, Daniel Termann, Lukas Sauer, Roman Knizka, Frank Kessler, Manuel Cortez, Natalia Avelon, Marina Hoermanseder, Rebecca Mir, Massimo Sinato, Masha Sedgwick, Tommy Hey, Mousse T., Jean Bork, Falk-Willy Wild, Basti Becks, Tanja Buelter, Gedeon Burkhard, Gabriele Oestreich-Trivellini, Riccardo Simonetti, Miyabi Kawai , Nicolino Hermano, Claudia Campus, CEO Jack Wolfskin Melody Harris-Jensbach, Frank Kuhlmann
